Lynx Global Digital Finance Corporation, (together individually or collectively with its subsidiaries and affiliated companies – “LYNX”, “we”, “our” or “us“) provides turnkey fintech-services and solutions operating an integrated digital and traditional network ecosystem (“Network”), which allows for the integration of local and global payments methods into traditional and digital distribution rails from one single API connections, towards the effective performance of cross-jurisdictional domestic and international financial transactions (“Services”).
Our Technology and Services are operated through LYNX API and various business Portals used by our merchants.
We respect the privacy of our Site visitors (“Visitors”), our merchants (“Merchants”), and the personnel of our infrastructure partners and gateways (“Gateways”; and collectively – “you”) as well as the Merchant’s and Gateway’s end-users and LYNX’s direct individual users (collectively “End-Users”) and are strongly committed to making our practices regarding their personal data transparent and fair.
- Data Collection
- Data Uses
- Data Location and Retention
- Data Sharing
- Cookies and Tracking Technologies
- Data Security
- Data Subject Rights
- Children’s Privacy
- Data Controller/Processor
- Additional Notices
You are not legally required to provide us with any Personal Data (defined below), but without it we will not be able to provide you with the full range of Services or with the best user experience when using our Services.
1. Data Collection
We collect Personal Data regarding our Visitors, End-Users, Gateways and Merchants. We also collect Personal Data of individuals on Merchants’ or Gateway’s behalf as they and their End-Users use our Services through various Gateways and through the Portals. Such data is typically collected and generated through the End-User’s interaction with our Services, through automatic means, directly from such Merchant, Gateway, or End-User, or from other third parties.
Specifically, we collect the following categories of data (which, to the extent it relates to an identified or identifiable individual, is deemed data, will be deemed as “Personal Data”):
1.1 Data Automatically Collected or Generated
When you visit, interact with, or use our Services, we may collect or generate certain technical data about you. We collect or generate such data either independently or with the help of third-party services (as detailed in Section 4 below), including through the use of “cookies” and other tracking technologies (as further detailed in Section 5 below).
Such data mainly consists of connectivity, technical and aggregated usage data, such as IP addresses, non-identifying data regarding a device, operating system, browser type, locale and language settings, the cookies and pixels installed on such device, session logging, heatmaps and scrolls, screen resolution, ISP, referring or exit pages, and date/time stamps, and the activity (clicks, browsing, zooms and other interactions) of Visitors, Gateways, Merchants and End-Users in connection with our Services. This includes:
Technical information and aggregated usage data, which may contain the End-User’s phone model, type and version of operating system, usage length, country, screens visited in the Merchant’s mobile application, touch gestures performed in the mobile application, scrolling activity and any other actions the End-User may have performed during their use of the relevant mobile application.
1.2 Data Received from You
You may provide us with Personal Data such as your name, workplace, and position, contact details (such as e-mail, phone, and address), and account login credentials (usernames and hashed passwords) (collectively, “Account Data“), as well as any other data you choose to provide when you use our Services, create a user account, or contact us.
1.3 Referred End-User Data Received from Merchants and Gateways
Merchants and Gateways may also use LYNX’s Services to upload End-User data to our cloud servers and analyze and process such data via our Services. This includes:
End-User’s first and last name, email address, home address, date of birth, (mobile) phone number, bank and billing account details, credit card information, ID number (with image), Passport number (with image), driver’s license number (with image), a frontal facial picture and IP address.
Except for the foregoing, Merchants or Gateways are not to provide LYNX with any extra Personal Data regarding their End-Users.
The End-User data will be available to LYNX for the duration of the determined retention period. If you as a Merchant or Gateway (when operating as a Controller, see below section 10) choose to provide us with any Personal Data regarding your End-Users, you must receive the End-User’s explicit consent for such disclosure and further use by us, in accordance with all applicable laws.
1.4 Data Received from Third Parties
We may receive your Personal Data from other sources. For example, if you participate in an event or webinar that we sponsor or participate in, we may receive your Personal Data from the event organizers. We may also receive your contact and professional details (e.g., your name, company, position, contact details and professional experience, preferences, and interests) from business partners or services provides, and through the use of tools and channels commonly used to connect between companies and individuals in order to explore potential business and employment opportunities, such as LinkedIn.
2. Data Uses
We use Personal Data as necessary for the performance of our Services; to comply with applicable law; and to support our legitimate interests in maintaining and improving our Services and sales offerings, understanding how our Services are used, optimizing our marketing and advertising activities, customer service and support operations, and protecting and securing our Visitors, End-Users, Merchants, Gateways, ourselves, and our Services.
Specifically, we use Personal Data for the following purposes:
- To facilitate, operate, and provide our Services;
- To further develop, customize and improve the Services and your user experience, based on common or personal preferences, experiences and difficulties;
- To authenticate the identity of Merchants, Gateways and End-Users, and to allow them access to our Services;
- To comply with any applicable laws and regulations, including by performing KYC/KYB inquiries and compliance checks.
- To provide our Visitors, Merchants and Gateways with assistance and support;
- To manage and deliver advertisements more effectively, including contextual, behavioral, and interests-based advertising based on your and others’ activity, preferences, or other data available to us or to our business partners, including for retargeting purposes;
- To create audience-related insights for optimizing ad performance;
- To contact our Visitors, Gateways and Merchants with general or personalized messages and communications, as further described under Section 6 below; and to facilitate, sponsor and offer certain events and promotions;
- To support and enhance our data security measures, including for the purposes of preventing and mitigating the risks of fraud, error or any illegal or prohibited activity; and
- To create aggregated statistical data, inferred non-personal data or anonymized or pseudonymized data (rendered non-personal), which we or our business partners may use to provide and improve our respective services.
3. Data Location and Retention
Data Location: Given the global nature of our Services, your Personal Data may be maintained, processed, and stored by our authorized affiliates and Service Providers (defined below) in Canada, the United States of America (U.S.), Australia, the State of Israel, Singapore, the Philippines, and other jurisdictions in Asia, the UK, and the European Union, as necessary for the proper delivery of our Services, or as may be required by law.
Data Retention: We will retain your Personal Data for as long as is required in order to comply with our legal and contractual obligations, or to protect ourselves from any potential disputes (i.e., as required by laws applicable to log-keeping, records, and bookkeeping, and to have proof and evidence concerning our relationship, should any legal issues arise following your discontinuance of use), in accordance with our data retention policy.
We retain a Merchant personnel’s Account Data in accordance with the instructions of their organization (the Merchant), or for as long as their account is active, and we have not been notified otherwise, or as long as we consider necessary for the purposes described herein.
We retain Visitors’ Personal Data for as long as reasonably necessary in order to maintain and expand our relationship with them and to provide them with our Services.
Please note that except as required by applicable law, we will not be obligated to retain your Personal Data for any particular period, and we are free to securely delete it for any reason and at any time, with or without notice to you. If you have any questions about our data retention policy, please contact us by email at email@example.com
4. Data Sharing
Legal Compliance: We may disclose or allow government and law enforcement officials access to your Personal Data, in response to a subpoena, search warrant or court order (or similar requirement), or in compliance with applicable laws and regulations. Such disclosure or access may occur if we believe in good faith that we are legally compelled to do so, or that it is appropriate in connection with efforts to investigate, prevent, or take action regarding actual or suspected illegal activity, fraud, or other wrongdoing.
Service Providers: We may engage selected third-party companies and individuals to perform services complementary to our own, namely – hosting, data analytics, consulting, support, marketing and advertising, data and cyber security, user engagement, instant messaging; as well as our business, financial, compliance and legal advisors (collectively, “Service Providers“). These Service Providers may have access to your Personal Data, depending on each of their specific roles and purposes in facilitating and enhancing our Services, and may only use it for such purposes.
Sharing Personal Data with Merchants and Gateways: We may share the Personal Data of a Merchant and/or its End-Users with such Merchant and the Gateway(s) involved in their transactions, as well as a Gateway’s End-User with such Gateway. LYNX is not responsible for and does not control any further disclosure, use or monitoring by or on behalf of the Merchant or Gateway, that themselves may act as the “Data Controller” of such data (as further described in Section 10 below).
Protecting Rights and Safety: We may share your Personal Data with others if we believe in good faith that this will help protect the rights, property, or personal safety of LYNX, any of the Merchants, Gateways, End-Users, or any members of the general public.
For the avoidance of doubt, LYNX may share your Personal Data in additional manners, such as pursuant to your explicit approval, if we are legally obligated to do so, or if we have successfully rendered such data non-personal and anonymous. We may transfer, share, or otherwise use non-personal data at our sole discretion and without the need for further approval.
5. Cookies and Tracking Technologies
Our Services and some of our Service Providers utilize “cookies”, anonymous identifiers and other tracking technologies which help us provide, secure, and improve our Services, personalize your experience, and monitor the performance of our activities and campaigns.
A cookie is a small text file that is placed, for example, to collect data about activity on our Site. Some cookies and other similar technologies serve to recall Personal Data, such as an IP address, that was previously indicated by the Visitor.
Service Communications: We may contact you with important information regarding our Services. For example, we may notify you (through any of the means available to us) of changes or updates to our Services, billing issues, service changes, password-reset notices, etc. We may also send you notifications, messages, and other updates. Typically, you will not be able to opt-out of receiving such service communications while using our Services, as they are integral to such use.
Notifications and Promotional Communications: We may also contact you with promotional messages (such as newsletters, special offers and sales, new product announcements, etc.) or any other information we think you will find valuable. We may provide such notices through any of the contact means available to us (e.g., phone or e-mail), through the Services, or through our marketing campaigns on any other sites.
If you do not wish to receive such promotional communications, you may notify us at any time by sending an email to firstname.lastname@example.org, changing your communications preferences in your account, or by following the “unsubscribe”, “stop”, “opt-out” or “change e-mail preferences” instructions contained in the promotional communications you receive.
7. Data Security
In order to protect your Personal Data held with us and our Service Providers, we use industry-standard physical, procedural and electronic security measures. However, please be aware that regardless of any security measures used, we cannot and do not guarantee the absolute protection and security of any Personal Data stored with us or with any third parties as described in Section 4 above.
8. Data Subject Rights
If you wish to exercise your rights under any applicable law, including the EU General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA), such as the right to request access to, or rectification or erasure of your Personal Data held with LYNX, or to restrict or object to such Personal Data’s processing, or to port such Personal Data or the right to equal services and prices (each to the extent available to you under the laws which apply to you) – please contact us by email at email@example.com.
If you would like to make any requests or queries regarding Personal Data which we process on a Gateway or Merchant’s behalf, please contact such Merchant or Gateway directly also.
Please note that once you contact us by e-mail regarding your data subject rights, we may require additional information and documents, including certain Personal Data, in order to authenticate and validate your identity and to process your request. Such additional data will be then retained by us for legal purposes (e.g., as proof of the identity of the person submitting the request), in accordance with Section 3 above.
9. Children’s Privacy
Our Services are not designed to attract children under the age of 18. We do not knowingly collect Personal Data from children and do not wish to do so. If we learn that a person under the age of 18 is using the Services, we will prohibit and block such use and will make all efforts to promptly delete any Personal Data stored with us with regard to such child. If you believe that we might have any such data, please contact us by email at firstname.lastname@example.org.
10. Data Controller/Processor
Certain data protection laws and regulations, such as the GDPR, typically distinguish between two main roles for parties processing Personal Data: the “Data Controller” (or the “business” under the CCPA), who determines the purposes and means of processing; and the “Data Processor” (or the “service provider” under the CCPA), who processes the data on behalf of the Data Controller. Below we explain how these roles apply to our Services, to the extent that such laws and regulations apply.
Where a Gateway does not perform its own KYC/KYB process, the Gateway shall be deemed the “Data Processor” of End-User’s Personal Data, acting on LYNX’s behalf.
In some instances, our Merchants shall be deemed the “Data Controller” of their End User Personal Data, and LYNX will process such data on the Merchant’s behalf, as its “Data Processor”, in accordance with its reasonable instructions, subject to our Data Processing Addendum with such Customer (to the extent applicable) and other commercial agreements. The Merchant will be responsible for meeting any legal requirements applicable to Data Controllers (such as establishing a legal basis for processing and responding to Data Subject Rights requests concerning the data they control).
If you would like to make any requests or queries regarding your Personal Data (see Section 8), we encourage you to also contact such Merchants and Gateways involved in your transaction(s) directly and independently from your contacting of LYNX. LYNX may, but is in no way obligated to, forward you requests or queries to such Merchants and Gateways we believe to be involved in the processing of your Personal Data.
11. Additional Notices
Questions, Concerns or Complaints: If you have any comments or questions about this Policy or if you have any concerns regarding your Personal Data, please contact LYNX by email by sending a message to email@example.com.